Under this category you can find Google’s search engine. Now lets see what the 4 broad categories are, and how are they interpreted by business.įor an easy approach, I have categorized the plethora of products into few categories: For that I suggest, you follow the following link!īCG MATRIX: CONSTRUCTION AND ANALYSIS IN EXCEL WITH EXAMPLEīy now you understood how the BCG matrix of drawn. If you can get some data of for this matrix, do try to solve it on Excel. We can see here that the axis is not linear in nature. And the division takes place at 10-15% value. And probably already dominates the existing market. We don’t use it beyond that! Because a value of “4” tells us that your brand’s market share is way ahead of your next rival. So, they can make strategic decisions to increase sales.īut in the industry, the value usually ranges from 0.1 to 4.
Relative market share allows companies (and their investors) to see how they're faring in terms of their largest competitors. You use “next largest competitor’s data”, in case your firm is the largest one. Relative Market Share (%) = Brand’s Market Share ÷ Largest competitor’s market share
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